Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.

FARMAXPRESS
SALUD A TU MANERA

Esta farmacia en Santo Domingo se destaca por ofrecer un servicio rápido y de calidad tanto en su tienda como a domicilio. El problema es que su imagen y experiencia de servicio no se transmitía al público de la mejor manera, convirtiendo a la farmacia en una más en el sector.

Con el objetivo de romper con lo establecido y potenciar la experiencia de marca, se posicionó la idea de negocio bajo el lema “Salud a tu manera”. Concepto que busca transmitir un servicio flexible, donde cualquier persona puede cuidar su salud y la de los suyos sin problema, en cualquier lugar y momento.

Para reflejar este nuevo enfoque se desarrolló un sistema de identidad que tiene como protagonista a un “corazón veloz”, un símbolo que busca representar tanto el nombre, Farma+Express, como el valor diferencial de la marca: Salud rápida estés donde estés. 

Los beneficios y tipos de producto de la farmacia se visualizan en un esquema de comunicación flexible, donde se comparten diferentes historias que envuelven gente y la salud, con un tono de voz amigo y protector.

  • Branding and brand identity designed by Diferente for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed by Diferente for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed by Diferente for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.
  • Branding and brand identity designed for Farmaxpress, a pharmacy based in Santo Domingo, Domenican Republic, that provides fast health anywhere and anytime.

AÑO Y LUGAR
 

2016, Santo Domingo, República Dominicana.

Investigación Analítica, Visión estratégica, Tagline, Tono de voz, Símbolo, Logotipo, Sistema de identidad, Papelería, Sistema de comunicación, Rotulación.