All brands are born the same way: from a business idea. However, thriving brands are those which succeed in find what makes their idea different from the others and potentiate it.

Highlight the differential value presents the brand in an authentic way, allows people to engage easily with the product or service and offers a significant advantage over the competition.

To reveal the differential value, each brand is shaped and visualized through three essential tools.

To discover, evaluate and understand the real status of the business idea and its context.

Used to reveal:

• Business attributes
• Visual and verbal assets
• Strengths and weaknesses
• Industry territories
• Branding trends
• Target behaviours and needs
• Benchmarking against competitors
• Inspiring Brands
• Positioning possibilities
• Differentiation opportunities
• Short and long term goals
• Real assignments for the project

Taking advantage of the potential of the business idea, it's time to start building the rational and emotional essence of the brand.

Used to define:

• Brand idea
• Unique attributes
• Values and personality
• Promise and insights
• Distinctive positioning
• Brand architecture
• Names and taglines
• Tone of voice
• Storytelling

Effective visual solutions that seizes differentiation opportunities to make tangible and comprehensible the essence built for the brand.

Used to create:

• Symbol and Wordmark
• Identity System
• Communication System
• Stationary
• Packaging
• Reports and Publications
• Wayfinding and Signage
• Spatial Graphics and Interior Design
• Websites and Apps

Once created, the brand requires constant and coherent implementation to provide stability, credibility and recognition at every customer touchpoint.

Available tools:

• Brand Guidelines
• Brand Book
• Brand Guardian
• Social Media Management
• Production Management