All brands are born the same way: from a business idea. However, thriving brands are those which succeed in find what makes their idea different from the others and potentiate it.
Highlight the differential value presents the brand in an authentic way, allows people to engage easily with the product or service and offers a significant advantage over the competition.
To reveal the differential value, each brand is shaped and visualized through three essential tools.
To discover, evaluate and understand the real status of the business idea and its context.
Used to reveal:
Visual and verbal assets
Strengths and weaknesses
Target behaviours and needs
Benchmarking against competitors
Short and long term goals
Real assignments for the project
Taking advantage of the potential of the business idea, it's time to start building the rational and emotional essence of the brand.
Used to define:
Values and personality
Promise and insights
Names and taglines
Tone of voice
Effective visual solutions that seizes differentiation opportunities to make tangible and comprehensible the essence built for the brand.
Used to create:
Symbol and Wordmark
Reports and Publications
Wayfinding and Signage
Retail and Interiorism
Websites and Apps
Once created, the brand requires constant and coherent implementation to provide stability, credibility and recognition at every customer touchpoint.
Social Media Management