All brands are born the same way: from a business idea. However, thriving brands are those which succeed in find what makes their idea different from the others and potentiate it.
Highlight the differential value presents the brand in an authentic way, allows people to engage easily with the product or service and offers a significant advantage over the competition.
To reveal the differential value, each brand is shaped and visualized through three essential tools.
Visual and verbal assets
Strengths and weaknesses
Target behaviours and needs
Benchmarking against competitors
Short and long term goals
Real assignments for the project
Used to create effective visual solutions that seizes differentiation opportunities.