Differentiation for
business ideas

All brands are born the same way: from a business idea. However, thriving brands are those which succeed in find what makes their idea different from the others and potentiate it.

Highlight the differential value presents the brand in an authentic way, allows people to engage easily with the product or service and offers a significant advantage over the competition.

To reveal the differential value, each brand is shaped and visualized through three essential tools.

Used to understand the real status of the business idea and its context.

Business attributes
Visual and verbal assets
Strengths and weaknesses
Industry territories
Branding trends
Target behaviours and needs
Benchmarking against competitors
Inspiring Brands
Positioning possibilities
Differentiation opportunities
Short and long term goals
Real assignments for the project

Used to define the rational and emotional essence of the brand.

Brand Idea
Brand Attributes
Brand Values
Brand Personality
Brand Territories
Brand Architecture
Strategic positioning
Promise and Insights
Naming
Baselines and Taglines
Tone of voice
Storytelling

Used to create effective visual solutions that seizes differentiation opportunities.

Symbol and Wordmark
Identity System
Communication System
Campaigns
Packaging System
Stationery
Digital and Print Editions
Wayfinding and Signage
Spatial Graphics and Interior Design
Websites and Apps
Art Direction

*ADDITIONAL TOOL

Used to achieve the brand coherence and recognition at every customer touchpoint.

Brand Guidelines
Brand Book
Brand Guardian
Social Media Content
Production Management
Creative Direction