Diferente_M_Icons_HRDiferente_M_Icons_HR

The strategy and the development of the new image of this architecture studio focuses on associate the differential attributes of the brand to the letter M. As a solution, a symbol was designed to represent M as the perfect unity to build on a space. This one is transformed to create two icons, which represent interior and exterior projects.

Through a game of words and meanings that start with M, the qualities and benefits of the studio being potentiated on the identity system — which takes a sober and clean design to give the starring role to the built spaces.

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YEAR & LOCATION
 

2014, Bogotá, Colombia.

ASSIGNMENT
 

Naming, Tagline, Tone of voice, Wordmark, Symbol, Identity System, Stationary, Communication System.