Proving excellence in legal services

This law firm, originally called Nieto & Povedano, specializes in administrative law. It was focused on providing legal services, management and advice for companies and people who perform leisure activities for adults.

A restructuring of the firm led to rethink the business model approach with the need to expand their services and attract potential customers from other sectors. Without leaving aside the excellence, involvement and adaptability that characterize them in solving all kinds of problems.

The analytical research led as the solution to evolve with a change of image under a new name, Omar Nieto — giving prominence to the surname of the founder — and strengthen the positioning of the business as a Law Boutique: a descriptive used by specialized law firms that provide high quality legal solutions with closeness and personalized service.

The differential value of the boutique is emphasize through a sober and elegant system identity where takes pride of place the symbol constructed from the initials of the brand, seeking to represent unity, protection and equality.


2016, Barcelona, Spain.

Naming, Tone of Voice, Symbol, Wordmark, Identity System, Stationary, Communication System, Website, Signage.