All brands are born the same way: from a business idea. However, thriving brands are those which succeed in find what makes their idea different from the others and potentiate it.
Highlight the differential value presents the brand in an authentic way, allows people to engage easily with the product or service and offers a significant advantage over the competition.
To reveal the differential value, each brand is shaped and visualized through analytical research, strategic insight and clever design.
Used to understand the real status of the business idea and its context.
Visual and verbal assets
Strengths and weaknesses
Target behaviours and needs
Benchmarking against competitors
Short and long term goals
Real assignments for the project
Used to define the rational and emotional essence of the brand.
Promise and Insights
Baselines and Taglines
Tone of voice
Used to create effective visual solutions that seizes differentiation opportunities.
Symbol and Wordmark
Digital and Print Editions
Wayfinding and Signage
Spatial Graphics and Interior Design
Websites and Apps
Used to achieve the brand coherence and recognition at every customer touchpoint.
Social Media Content