Defining an architecture studio
The strategy and the development of the new image of this architecture studio focuses on associate the differential attributes of the brand to the letter M. As a solution, a symbol was designed to represent M as the perfect unity to build on a space. This one is transformed to create two icons, which represent interior and exterior projects.
Through a game of words and meanings that start with M, the qualities and benefits of the studio being potentiated on the identity system — which takes a sober and clean design to give the starring role to the built spaces.
YEAR & LOCATION
2014, Bogotá, Colombia.
Naming, Tagline, Tone of voice, Wordmark, Symbol, Identity System, Stationary, Communication System.